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S-commerce: Facing the Future of Sport Business

In: Sport Business in the Global Marketplace

Author

Listed:
  • Hans Westerbeek
  • Aaron Smith

Abstract

When did it all begin? When did sport become a business? For some commentators that moment came in the 1990s along with Michael Jordan, or even with the 1984 ‘McDonald’s’ Olympic Games in Los Angeles. For others it began as early as 1975, when International Management Group (IMG) founder Mark McCormack bragged, somewhat presciently that: ‘We’re by far the most powerful influence on sport in the world. We could turn any individual sport — golf, tennis, skiing — on its ear tomorrow. The position we hold in some of these sports is the ability to reconstruct the whole edifice.’ That was two years after Mark Spitz, the US Olympic goldmedal winning swimmer claimed to be a ‘commodity’, and five years after Ali went toe to toe with ‘Smoking’ Joe Frazier for US$2.5 million each. It was twelve years after golf professional Doug Sanders mischievously suggested to Arnold Palmer that he ‘ought to take a week off, just to count his money’.

Suggested Citation

  • Hans Westerbeek & Aaron Smith, 2003. "S-commerce: Facing the Future of Sport Business," Palgrave Macmillan Books, in: Sport Business in the Global Marketplace, chapter 0, pages 1-51, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59889-8_1
    DOI: 10.1057/9780230598898_1
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