IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-59814-0_9.html
   My bibliography  Save this book chapter

Some Hints on How to Design a Strategy

In: Strategic Logic

Author

Listed:
  • J. Carlos Jarillo

Abstract

This chapter is, without doubt, the most important one in the book. In Part I we saw the basic elements of strategic logic and in Part II we applied them to the three dimensions that in fact define the strategy of a company. In these chapters we have tried to understand why the profitability of one business is so different from that of another, and what the basic variables that determine it are. In this sense, they are theoretical chapters that try to explain reality. To address most readers’ interest, however, we must go one step further: to see how to apply strategic logic ‘forwards’, that is, how the ideas that we have been discussing in this book can help to design a strategy that leads a company to the desired profitability. In Chapter 7 we tried to see how strategic logic throws light on the complex questions of mergers, but here we will try to apply this logic to the most creative aspect of a manager’s job: the determination of what the company is going to do in the future.

Suggested Citation

  • J. Carlos Jarillo, 2003. "Some Hints on How to Design a Strategy," Palgrave Macmillan Books, in: Strategic Logic, chapter 0, pages 200-222, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59814-0_9
    DOI: 10.1057/9780230598140_9
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-59814-0_9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.