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The Beverage Industry

In: The Global Business Revolution and the Cascade Effect

Author

Listed:
  • Peter Nolan
  • Jin Zhang
  • Chunhang Liu

Abstract

It might be expected that the beverage industry had a low level of global industrial concentration. There has been little apparent long-term change in the nature of its core products, such as beer and carbonated soft drinks. One of the world’s fastest-growing beverage markets is in bottled water, the simplest of all consumer products. The sector has negligible investment in research and development. The industry has relatively low entry barriers. In today’s high-income countries there used to be a highly fragmented industrial structure, with thousands of firms in each of these sectors in most large countries. However, this industry has experienced intensive industrial consolidation through mergers and acquisitions during the past two decades. In addition, these structural changes have affected the entire global beverage value chain through systems integration by the world’s leading beverage companies.

Suggested Citation

  • Peter Nolan & Jin Zhang & Chunhang Liu, 2007. "The Beverage Industry," Palgrave Macmillan Books, in: The Global Business Revolution and the Cascade Effect, chapter 4, pages 67-114, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59744-0_5
    DOI: 10.1057/9780230597440_5
    as

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