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A Reminder of Realities

In: Thinking from Within

Author

Listed:
  • Johan Roos

Abstract

So far in this book we have described and illustrated how to practise the conceptual, behavioural and material dimension of our imagination, construct together by manipulating materials with our hands and use these objects to mediate communication — while keeping the emerging benefits of play in mind. The tales of OilCo, ChemCo, PrintCo and TelCo illustrated how these ideas can be played out in real-life strategy practice, broadly defined. In my experience, however, Thinking from Within remains the exception and the ‘prescribed’ way of thinking more of the rule in organized life in general and in strategy practice in particular. Despite the many calls from scholars and gurus in the field, strategy practice remains in many firms an unimaginative and boring routine of deductive analysis that, by definition, rarely tap into the imagination and spontaneity of the people involved. As such, strategy practices risk being more of a waste of time than a valuable investment.

Suggested Citation

  • Johan Roos, 2006. "A Reminder of Realities," Palgrave Macmillan Books, in: Thinking from Within, chapter 6, pages 97-114, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59741-9_6
    DOI: 10.1057/9780230597419_6
    as

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