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Short Takes

In: Social Culture and High-Tech Economic Development

Author

Listed:
  • Fred Phillips

    (IC2 Institute, University of Texas)

Abstract

In this issue we criticize the view, apparently held by many cities, that the infrastructural aspects of economic development are far more important than the marketing aspects. Like many of our readers, the Technopolis Times staff are (or have been) in business. If we have survived in business, it is not because we believe “if you build a better mousetrap the world will beat a path to your door.” No, we understand that a good product is half of business success, and the other half is excellent advertising and marketing.

Suggested Citation

  • Fred Phillips, 2006. "Short Takes," Palgrave Macmillan Books, in: Social Culture and High-Tech Economic Development, chapter 22, pages 190-202, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59724-2_23
    DOI: 10.1057/9780230597242_23
    as

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