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The Challenge of Non-Cooperation

In: Non-Cooperation — The Dark Side of Strategic Alliances

Author

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  • Wilma W. Suen

Abstract

If alliances are vital for firms to achieve goals they cannot reach on their own, why is there non-cooperation? Cooperation is not a denial of a firm’s self-interest or its goal of profit maximization. In the international relations sphere, Morgenthau contended that states pursue alliances for expediency’s sake, not principle.1 Applied to the business context, alliances are a means for a firm to achieve a goal more expeditiously, share risk, or access resources it does not possess. This perspective implies that strategic alliances are not meant to be permanent institutions, but rather, are temporary constructs created in response to a particular situation or environment. As such, the marriage analogy used by many observers is not accurate because it implies permanence. Instead, alliances might resemble a game of musical chairs as firms juggle their partners to access the most valuable assets.

Suggested Citation

  • Wilma W. Suen, 2005. "The Challenge of Non-Cooperation," Palgrave Macmillan Books, in: Non-Cooperation — The Dark Side of Strategic Alliances, chapter 2, pages 11-30, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59657-3_2
    DOI: 10.1057/9780230596573_2
    as

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