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Femininities and Consulting: (Re-)animating a ‘Feminine’ Discourse of Consulting

In: The Feminine in Management Consulting

Author

Listed:
  • Sheila Marsh

Abstract

This chapter develops the findings of Parts I and II, using gender as a lens, but with femininities in the foreground. The importance of femininities grew as the study developed. My material raised the importance of women and consulting in contrast to the lack of any substantial focus on women in the contemporary literature; yet the genealogical material showed advice-giving by women and men that we can characterise as ‘feminine’. The women in the study also expressed, in their interaction and stories, an approach to their work substantially missing from extant studies on consulting and which rejected several of the dominant discourses of consulting I had identified. I also gradually recognised how gendered were my starting questions about distance and closeness, about confidence in my knowledge base, about my identity. My process based approach to the research itself is mirrored in the emergence of the ‘feminine’ as I worked.

Suggested Citation

  • Sheila Marsh, 2009. "Femininities and Consulting: (Re-)animating a ‘Feminine’ Discourse of Consulting," Palgrave Macmillan Books, in: The Feminine in Management Consulting, chapter 9, pages 246-275, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59488-3_10
    DOI: 10.1057/9780230594883_10
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