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So What? — Some Nuggets for the Practitioner

In: Sustainability Partnerships

Author

Listed:
  • Ulrich Steger

    (IMD)

  • Aileen Ionescu-Somers

    (IMD)

  • Oliver Salzmann

    (IMD)

  • Stephanie Mansourian

    (IMD)

Abstract

Contrary to some consulting and media hype, dilemmas are a daily reality of management. Balancing often-conflicting goals and interests is essential in business — decision-makers and managers most probably cannot achieve all of the desired results with their given resources, or within a certain timeframe. As a consequence, priorities need to be set. But, what are perceived to be secondary issues cannot be neglected either, since they can backfire on other results. This is the well-known pendulum swing between cost-reduction and ensuing loss in quality/ customer service; the reverse situation is just one of many examples of badly managed dilemmas. Looking at our findings from the fast moving universe of sustainability partnerships, we identified five major dilemmas which executives in charge of ‘sustainability’ topics (whatever their title and position in the organization may be), are confronted with.

Suggested Citation

  • Ulrich Steger & Aileen Ionescu-Somers & Oliver Salzmann & Stephanie Mansourian, 2009. "So What? — Some Nuggets for the Practitioner," Palgrave Macmillan Books, in: Sustainability Partnerships, chapter 8, pages 245-253, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59468-5_8
    DOI: 10.1057/9780230594685_8
    as

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