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Model of Environmental Turbulence

In: Strategic Management

Author

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  • H. Igor Ansoff

Abstract

At the end of Chapter 3, we identified four major factors which have contributed to the growing turbulence of the environment. In the preceding chapter we modeled one of these: the strategic budgeting. In this chapter we shall first model the remaining three factors: novelty, speed, and predictability. Second, we shall integrate these factors into a scale of environmental turbulence. Third, we shall show how the scale of turbulence can be used to predict the success of an ESO’s strategic behavior.

Suggested Citation

  • H. Igor Ansoff, 2007. "Model of Environmental Turbulence," Palgrave Macmillan Books, in: Strategic Management, edition 0, chapter 5, pages 55-79, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59060-1_6
    DOI: 10.1057/9780230590601_6
    as

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