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The RT Concept

In: The New Operational Culture

Author

Listed:
  • Beatriz Muñoz-Seca

    (University of Navarra)

  • Josep Riverola

    (University of Navarra)

Abstract

Two chapters ago, we saw how the Teatro Real is an innovative company in terms of product. Because of this level of innovation, it is exposed to the effects of chance — to unexpected results. Every time they introduce something new, and when they don’t have comprehensive experience of the result, they’re opening the door to unexpected problems. It is impossible to completely control something novel, with which we are not familiar, and many occurrences can cause a disruption to the normal process of a service (in this case, a performance).

Suggested Citation

  • Beatriz Muñoz-Seca & Josep Riverola, 2009. "The RT Concept," Palgrave Macmillan Books, in: The New Operational Culture, chapter 0, pages 153-161, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-58460-0_16
    DOI: 10.1057/9780230584600_16
    as

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