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Cross Case-Studies Analysis

In: Performance Measurement of New Product Development Teams

Author

Listed:
  • Magdy G. Abdel-Kader

    (Brunel University)

  • Erin Yu-Ching Lin

    (PricewaterhouseCoopers)

Abstract

In Chapter 6, we provided a comprehensive overview of each case study including a background of each company case, the structure of the team under study, the interaction of the NPD process and the breakthrough product project team, the performance measurement system adopted in each company case to evaluate the project team, and finally what motivates each team. Within-case analysis was based on a series of themes, which look directly at the causal relationship of team performance measurement systems and new product success or failure. Cross-case analysis places emphasis on what motivates employees and what causes new product success or failure in the four cases. The purpose of case-oriented and cross-case analysis is to preserve the uniqueness of each case and also to make comparisons across cases to see replication logic.

Suggested Citation

  • Magdy G. Abdel-Kader & Erin Yu-Ching Lin, 2009. "Cross Case-Studies Analysis," Palgrave Macmillan Books, in: Performance Measurement of New Product Development Teams, chapter 7, pages 170-186, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-58427-3_7
    DOI: 10.1057/9780230584273_7
    as

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