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Research Methodology and Methods

In: Performance Measurement of New Product Development Teams

Author

Listed:
  • Magdy G. Abdel-Kader

    (Brunel University)

  • Erin Yu-Ching Lin

    (PricewaterhouseCoopers)

Abstract

In this chapter, we explain the overall approach to the research process, from the conceptual underpinning to the collection and analysis of the data. The chapter is organised as follows: Alternative paradigms Case study research Multiple-case study design Data collection methods Data management Conclusion

Suggested Citation

  • Magdy G. Abdel-Kader & Erin Yu-Ching Lin, 2009. "Research Methodology and Methods," Palgrave Macmillan Books, in: Performance Measurement of New Product Development Teams, chapter 5, pages 94-123, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-58427-3_5
    DOI: 10.1057/9780230584273_5
    as

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