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The Myth of Entrepreneurship

In: Organizational Epics and Sagas

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  • Maria Aggestam

Abstract

Over time, mythological characteristics have been ascribed to ‘entrepreneurs’ and ‘entrepreneurship’. A review of examples of entrepreneurs provides a way to examine these characteristics. Myths about entrepreneurs, it is argued, reflect the mindsets and goals of contemporary societies. In this chapter, I explore the societal mindsets surrounding entrepreneurs. I emphasize entrepreneurship and entrepreneuring (what entrepreneurs do) as a process and as emerging in social interactions, rather than accepting the traditional notion of the entrepreneur as starting a business. These interactions and results can largely be described as opportunistic. The myths of ‘the entrepreneur’ and the process of ‘entrepreneuring’ (Aggestam, 2004; Bjerke, 1989; Chell, 2000; Fletcher, 2003) highlight the emergent and processual aspect of entrepreneurial practice. Thus, I emphasize here the mindsets and personal characteristics involved in entrepreneurial social interactions. Social interaction is at the root of entrepreneuring. Mental models form and constitute foundational frameworks of individual and organizational belief systems on which actions and entrepreneurial practice are based.

Suggested Citation

  • Maria Aggestam, 2008. "The Myth of Entrepreneurship," Palgrave Macmillan Books, in: Monika Kostera (ed.), Organizational Epics and Sagas, chapter 1, pages 14-25, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-58360-3_3
    DOI: 10.1057/9780230583603_3
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