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Industry and Competitive Analysis

In: Business Logic for Sustainability

Author

Listed:
  • Aileen Ionescu-Somers
  • Ulrich Steger

Abstract

Competition drives the very need for a company to be strategic. As Kenichi Ohmae, Japanese business writer and McKinsey consultant once pointed out: Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as effectively as possible, a sustainable edge over its competitors. (Ohmae, 1983) One of the original meanings of the word ‘strategy’ was ‘to create an advantage’ — usually military — which implied the existence of competition. Our study is concerned with questions related to if, why and how F&B companies integrate social and environmental programmes or actions into business strategy in order to create a sustainable com?parative business advantage.

Suggested Citation

  • Aileen Ionescu-Somers & Ulrich Steger, 2008. "Industry and Competitive Analysis," Palgrave Macmillan Books, in: Business Logic for Sustainability, chapter 2, pages 15-28, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-58350-4_2
    DOI: 10.1057/9780230583504_2
    as

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