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Introduction

In: Business Logic for Sustainability

Author

Listed:
  • Aileen Ionescu-Somers
  • Ulrich Steger

Abstract

We live in the golden age of the internet, the mobile phone and the constant and unrelenting exchanging of information across vast distances from one end of the world to the other. For this reason, only the most ‘head in the sand’ person nowadays will have missed the increasing attention devoted to sustainable development, particularly with the recent unprecedented focus on climate change in Europe and the United States. To read the press, it seems that everyone, from nongovernmental organizations (NGOs) to governments to companies, is ‘on the bandwagon’, and must be seen to be doing at least something about sustainable development.1 But does the rhetoric match reality or much of it a matter of hype?

Suggested Citation

  • Aileen Ionescu-Somers & Ulrich Steger, 2008. "Introduction," Palgrave Macmillan Books, in: Business Logic for Sustainability, chapter 1, pages 3-14, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-58350-4_1
    DOI: 10.1057/9780230583504_1
    as

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