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Market Entry and Market Development Strategies — Opportunities for Foreign Companies in Japan

In: Market Entry in Japan

Author

Listed:
  • Ulrike Maria Haak
  • René Haak

Abstract

There are numerous ways to achieve success in the Japanese market and to maintain a leading position in the long term. The most familiar ways of entering and penetrating the market include the following: licensing; direct or indirect export; establishing an independent sales office; setting up franchising system; founding a joint venture; entering into a strategic alliance; founding a subsidiary of one’s own company; or acquiring a Japanese company (Kutschker and Schmid 2002). The reality of business in Japan is so extremely complex that theory-driven strategies for prospecting international markets in textbook format would be of no help to international managers. Other managers’ theories and experience can convey key information on strategic planning and on how to use market entry and market development tools, but they cannot replace personal experience acquired from doing business on a day-to-day basis, from communicating with partner companies and from dealing with competitors and market players in Japan.

Suggested Citation

  • Ulrike Maria Haak & René Haak, 2008. "Market Entry and Market Development Strategies — Opportunities for Foreign Companies in Japan," Palgrave Macmillan Books, in: Market Entry in Japan, chapter 6, pages 101-117, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-58217-0_6
    DOI: 10.1057/9780230582170_6
    as

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