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The Japanese Market: The Dynamics, the Potential, the Perspectives

In: Market Entry in Japan

Author

Listed:
  • Ulrike Maria Haak
  • René Haak

Abstract

Goal-oriented exploration and penetration of the Japanese market, customer care, attention to business partners and to all the important local stakeholders in the company all present the management of a company engaged on an international level with great challenges. The Japanese market is considered one of the most demanding, but also counts as one of the most interesting and most profitablemarkets competing in the global arena. Nevertheless, small and mediumsized businesses are deterred from going into Japan. Frequently heard statements include the following: “You need plenty of ready money to get a business going in Japan.” “Doing business in Japan is difficult because the Japanese have a different mentality and behave in an unusual way.” “What they need above all are time, patience and a will of iron.”

Suggested Citation

  • Ulrike Maria Haak & René Haak, 2008. "The Japanese Market: The Dynamics, the Potential, the Perspectives," Palgrave Macmillan Books, in: Market Entry in Japan, chapter 5, pages 74-100, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-58217-0_5
    DOI: 10.1057/9780230582170_5
    as

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