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Introduction

In: Market Entry in Japan

Author

Listed:
  • Ulrike Maria Haak
  • René Haak

Abstract

Globalization of the markets, of production and also ofmany services offers opportunities, but also presents risks to companies with international operations. Business activities became considerably more internationalized at the beginning of the 20th century; the process accelerated after the end of the Second World War resulting in a period of radical breakdown and far-reaching change in the international environment in the final two decades of the century. Business activity at the beginning of the new millennium is deeply marked by these changes (Haak and Tachiki 2004; Haak, U. and Haak, R. 2006).

Suggested Citation

  • Ulrike Maria Haak & René Haak, 2008. "Introduction," Palgrave Macmillan Books, in: Market Entry in Japan, chapter 1, pages 1-16, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-58217-0_1
    DOI: 10.1057/9780230582170_1
    as

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