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Marketing and Communications Development

In: Kick-starter.com

Author

Listed:
  • Marco Rimini

    (J Walter Thompson)

  • Kate Eden

    (J Walter Thompson)

Abstract

For many internet businesses the differentiating factor will be the ability to attract and retain customers,This chapter will help you do this, It is equally valid for Internet start-ups, and for established brands that are seeking to add an Internet strand to their existing business offering. It assumes an audience which is not necessarily expert in marketing and communications. If you are already an old hand at these, you might find some useful reminders, but the chances are that much will already be familiar to you.

Suggested Citation

  • Marco Rimini & Kate Eden, 2000. "Marketing and Communications Development," Palgrave Macmillan Books, in: Stephen Harpin (ed.), Kick-starter.com, chapter 0, pages 79-127, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-55503-7_4
    DOI: 10.1057/9780230555037_4
    as

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