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The Chance for a Peripheral Market Player: The Internationalization Strategies of the Korean Automobile Industry

In: Globalization or Regionalization of the American and Asian Car Industry?

Author

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  • Myeong-Kee Chung

Abstract

The pattern of globalization followed by the major automakers can so far be split into three stages. The first stage is exporting. At this stage the goal is to create a car that fits into a world-wide automobile category. The second stage of globalization comes after the expansion of exporting. This is the setting up of transplants in major market regions. The final stage of globalization is the complete localization of transplants on the one hand and the establishment of a global business network on the other.

Suggested Citation

  • Myeong-Kee Chung, 2003. "The Chance for a Peripheral Market Player: The Internationalization Strategies of the Korean Automobile Industry," Palgrave Macmillan Books, in: Michel Freyssenet & Koichi Shimizu & Giuseppe Volpato (ed.), Globalization or Regionalization of the American and Asian Car Industry?, chapter 8, pages 185-208, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-55481-8_8
    DOI: 10.1057/9780230554818_8
    as

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