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Deciding on, Negotiating and Structuring Cooperation

In: Business Cooperation

Author

Listed:
  • Nieves Arranz Peña

    (Universidad Nacional de Educación a Distancia (UNED))

  • Juan Carlos Fernández Arroyabe

    (Escuela Superior de Gestión Comercialy Marketing (ESIC))

Abstract

In this first paragraph we propose to analyse the reasons that lead companies to consider the possibility of cooperating with other companies, and the process leading up to this decision.

Suggested Citation

  • Nieves Arranz Peña & Juan Carlos Fernández Arroyabe, 2002. "Deciding on, Negotiating and Structuring Cooperation," Palgrave Macmillan Books, in: Business Cooperation, chapter 5, pages 74-99, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-55469-6_6
    DOI: 10.1057/9780230554696_6
    as

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