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Talking heads: the CEO as spokesperson

In: Raising the Corporate Umbrella

Author

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  • Ted Zorn

Abstract

Stephen Tindall is founder and CEO of The Warehouse, the most successful department store in New Zealand. From humble beginnings with just one store and three employees in 1982,The Warehouse has grown to about 90 stores in New Zealand in 2001. In 2000 the company expanded into Australia by buying a chain of 130 stores that are being re-branded to The Warehouse’s name and design. Growth and profits are impressive. The company increased its net profit 30% to NZ$70 million in the most recent fiscal year. Average annual sales growth since 1997 has been 20% and its net earnings growth 26%.As a dramatic illustration of its success, New Zealand’s total department store sales increased by about $94 million in 1998, of which $93 million came from The Warehouse. Tindall was chosen as the Deloitte/Management Executive of the Year in 1998, and The Warehouse as the Deloitte/Management company of the year in 2000.

Suggested Citation

  • Ted Zorn, 2001. "Talking heads: the CEO as spokesperson," Palgrave Macmillan Books, in: Raising the Corporate Umbrella, chapter 0, pages 23-42, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-55458-0_2
    DOI: 10.1057/9780230554580_2
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    Cited by:

    1. Eun Ah Ryu & EunKyoung Han, 2021. "Social Media Influencer’s Reputation: Developing and Validating a Multidimensional Scale," Sustainability, MDPI, vol. 13(2), pages 1-18, January.

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