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The Impact of Culture on Investment in Emerging Markets

In: Foreign Investment in Developing Countries

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  • Richard Fletcher

Abstract

The purpose of this chapter is to highlight the cultural differences between emerging and developed markets overseas and the extent to which such cultural differences can impact on market selection for siting an investment, negotiating it, locating investment partners, managing an investment and withdrawal from an investment activity. This will be achieved by exploring aspects of culture in terms of its impact on investment in emerging markets (Section 2). This is illustrated by an analysis of the impact of culture on communication in such markets as far as investment activities are concerned (Section 3); the analysis is then compared with a research study on the topic undertaken in Thailand (Section 4). The chapter concludes by reviewing the impact of culture on investment in emerging markets in relation to each phase of the investment process (Section 5).

Suggested Citation

  • Richard Fletcher, 2004. "The Impact of Culture on Investment in Emerging Markets," Palgrave Macmillan Books, in: Harbhajan S. Kehal (ed.), Foreign Investment in Developing Countries, chapter 12, pages 238-258, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-55441-2_13
    DOI: 10.1057/9780230554412_13
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    Cited by:

    1. Arun, Korhan & Yıldırım, Durmuş Çağrı, 2017. "Effects of Foreign Direct Investment on Intellectual Property, Patents and R&D," MPRA Paper 80470, University Library of Munich, Germany.
    2. Eskantar, Marianna & Zopounidis, Constantin & Doumpos, Michalis & Galariotis, Emilios & Guesmi, Khaled, 2024. "Navigating ESG complexity: An in-depth analysis of sustainability criteria, frameworks, and impact assessment," International Review of Financial Analysis, Elsevier, vol. 95(PA).

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