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Matsushita

In: The Hybrid Factory in Europe

Author

Listed:
  • Hiroshi Itagaki

Abstract

This chapter first provides an overview of Matsushita’s operations in Europe, including how the company set up and expanded its business there. Then it examines the challenges Matsushita has faced with the establishment of its pan-European strategy and management system. (It should be noted that Matsushita is better known as Panasonic in Europe.)

Suggested Citation

  • Hiroshi Itagaki, 2004. "Matsushita," Palgrave Macmillan Books, in: Hiroshi Kumon & Tetsuo Abo (ed.), The Hybrid Factory in Europe, chapter 11, pages 197-202, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-52365-4_11
    DOI: 10.1057/9780230523654_11
    as

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