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The Role of Trust in the Process of Alliance Evolution

In: Trust and Antitrust in Asian Business Alliances

Author

Listed:
  • Anna Goussevskaia
  • John B Kidd

Abstract

This chapter examines the role of trust in the development of cross-cultural alliances. We argue that trust building constitutes an inseparable part of interorganizational learning processes, and is crucial for alliance evolution. We present a framework to support our argument and illustrate its application, with respect to the trust that needs to be developed between individuals and their organizations, be they from the same or from quite different countries. If the countries are different – for example, in alliances between European and Asian firms, we might expect individuals to espouse rather different ethical stances that may interfere with the strict terms of the alliance, and ultimately bring about its downfall.

Suggested Citation

  • Anna Goussevskaia & John B Kidd, 2004. "The Role of Trust in the Process of Alliance Evolution," Palgrave Macmillan Books, in: John Kidd & Frank-Jürgen Richter (ed.), Trust and Antitrust in Asian Business Alliances, chapter 7, pages 181-195, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-52357-9_7
    DOI: 10.1057/9780230523579_7
    as

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