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In the End the Only Thing that Matters — Is Trust

In: The Challenge of Change in EU Business Associations

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  • Ian Locks

Abstract

Business associations usually proclaim their added value as intermediaries by highlighting a mixture of big ideas, policy objectives and their ability to influence and steer others towards common agreed goals. The truth is actually much simpler. All these are but ingredients of an altogether more fundamental asset: trust. Put another way, four things matter for business associations: trust, trust, trust…. and trust. With these in good shape, the association is guaranteed a perception among its stakeholders that it is a successful and valued intermediary.

Suggested Citation

  • Ian Locks, 2003. "In the End the Only Thing that Matters — Is Trust," Palgrave Macmillan Books, in: Justin Greenwood (ed.), The Challenge of Change in EU Business Associations, chapter 15, pages 191-196, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-52323-4_15
    DOI: 10.1057/9780230523234_15
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