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Intangible Resources and Export Marketing Strategy as Determinants of Export Performance: An Empirical Analysis from the Resource-based View

In: Strategy and Performance

Author

Listed:
  • Alex Rialp-Criado
  • Josep Rialp-Criado
  • Catherine N. Axinn
  • Sharon Thach

Abstract

In this chapter, a resource-based model has been developed for analyzing the effect of several firm resources, more concretely those of an intangible character, on the development of both export capability and more appropriate export-marketing strategies in order to improve export performance. Then, this model has been empirically tested among a representative sample of Spanish exporting manufacturers. Results seem to confirm that either human, organizational, technological or relational capital resources of these firms have a significant impact on exportcapability creation which, in turn, moderates both export-marketing strategic choices by management and export performance. Relevant conclusions and implications for future researchers in this field, as well as export policy makers and international managers, are derived from these findings. The paper from which this chapter is derived benefited from public funds received from the CICYT (Research Project No. SEC-99-0843-C02-01).

Suggested Citation

  • Alex Rialp-Criado & Josep Rialp-Criado & Catherine N. Axinn & Sharon Thach, 2004. "Intangible Resources and Export Marketing Strategy as Determinants of Export Performance: An Empirical Analysis from the Resource-based View," Palgrave Macmillan Books, in: Abby Ghobadian & Nicholas O’Regan & David Gallear & Howard Viney (ed.), Strategy and Performance, chapter 6, pages 98-131, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-52313-5_6
    DOI: 10.1057/9780230523135_6
    as

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