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Evaluating a Computer-Based Marketing Course by Means of Focus Groups and Interviews

In: Organising Knowledge

Author

Listed:
  • Regina Höld

Abstract

Being independent of place and time is becoming increasingly important in education and learning (Lang and Pätzold, 2002, p. 112). Therefore learning concepts using new media as a way of acquiring knowledge are increasingly being introduced at education institutions. E-learning, defined as a process of learning in environments with electronic media (Dichanz and Ernst, 2001, p. 7), is the new buzz word in discussions of computer-based learning. In autumn 2002 the Vienna University of Economics and Business Administration (VUEBA) introduced a new marketing course in which students had the option of attending class and/or studying on-line. Course material was provided on a learning platform via the Internet. It consisted of a textbook, slides, text items and links to a variety of topic-related articles on the Web. The new course was evaluated during a pilot study that ran from April to June 2002. The research questions for the study are shown in Figure 9.1.

Suggested Citation

  • Regina Höld, 2004. "Evaluating a Computer-Based Marketing Course by Means of Focus Groups and Interviews," Palgrave Macmillan Books, in: Johannes Gadner & Renate Buber & Lyn Richards (ed.), Organising Knowledge, chapter 9, pages 138-152, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-52311-1_9
    DOI: 10.1057/9780230523111_9
    as

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