IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-0-230-52311-1_7.html
   My bibliography  Save this book chapter

Consumers’ Knowledge of Controlled Ventilation Systems

In: Organising Knowledge

Author

Listed:
  • Johannes Gadner
  • Renate Buber

Abstract

When dealing with product development and innovative advancements in ecological technologies, as well as correlating business interests, there is a need to integrate expert and everyday knowledge in planning and decision-making strategies. From their experience of daily routines in their living and working environments, consumers know about specific aspects (standards, strengths, weaknesses and so on) of the products and technologies they use (Herstatt and von Hippel, 1992). In the case of energy-efficient buildings and ventilation technologies, the knowledge and experiences of the users of these products can be of help in future innovations and improvements (Bailetti and Litva, 1995; Rohracher and Tritthart, 1997). Moreover knowledge of consumers’ attitudes is of great value when defining target-group marketing strategies (market segmentation and market communication) (Kotler, 2000; Kroeber-Riel and Weinberg, 2003).

Suggested Citation

  • Johannes Gadner & Renate Buber, 2004. "Consumers’ Knowledge of Controlled Ventilation Systems," Palgrave Macmillan Books, in: Johannes Gadner & Renate Buber & Lyn Richards (ed.), Organising Knowledge, chapter 7, pages 113-124, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-52311-1_7
    DOI: 10.1057/9780230523111_7
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-0-230-52311-1_7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.