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Content Phase III: Implementation

In: Strategy

Author

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  • Mark Daniell

Abstract

Too often, the process of strategy stalls on the threshold of execution. Many well-designed strategies never have an impact in the marketplace. Many visions are never realized because the demands of execution are ignored in the earlier phases. Execution may have been severed from strategy formulation and presumed to be the province of operating personnel far from the lofty heights of a strategically minded CEO or leader of a change program. Perhaps the devil was in the detail, and the risks of real world execution overlooked or underestimated. In some cases, disenfranchised employees set a low priority on strategic goals. Without a sense of importance and urgency, change can move quietly off the agenda, and an unsatisfactory status quo will prevail.

Suggested Citation

  • Mark Daniell, 2004. "Content Phase III: Implementation," Palgrave Macmillan Books, in: Strategy, chapter 0, pages 257-280, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-52285-5_12
    DOI: 10.1057/9780230522855_12
    as

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