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Content Phase I: Diagnosis

In: Strategy

Author

Listed:
  • Mark Daniell

Abstract

In this phase we shall begin to set out the specific slides and charts necessary to generate the best STRATEGY for your own business. As you work through each step of the prescribed process, you will be moving toward the goal of a comprehensive, thoughtful, and winning strategy. In order to make the structure and content of STRATEGY as clear and useable as possible, an example is developed throughout all phases of the approach. Although your own business may differ in many critical aspects from the fictitious example chosen, the slides and graphs included for the Royal Richesse Company can easily be supplemented or adapted for any business in a competitive environment.

Suggested Citation

  • Mark Daniell, 2004. "Content Phase I: Diagnosis," Palgrave Macmillan Books, in: Strategy, chapter 0, pages 189-224, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-52285-5_10
    DOI: 10.1057/9780230522855_10
    as

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