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Why an enterprise approach is required

In: Enterprise Programme Management

Author

Listed:
  • David Williams
  • Tim Parr

Abstract

As business and consumer markets are becoming increasingly competitive and complex, the pressure on CEOs to create and maintain a competitive edge for their businesses is greater than ever. Equally, in the provision of public services, politicians and the public are becoming increasingly demanding of the quality and efficiency of the services delivered. In the private and the public sectors, senior executives and officials are under pressure to deliver change.

Suggested Citation

  • David Williams & Tim Parr, 2004. "Why an enterprise approach is required," Palgrave Macmillan Books, in: Enterprise Programme Management, chapter 2, pages 7-17, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51470-6_2
    DOI: 10.1057/9780230514706_2
    as

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