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Building a communications capability

In: Enterprise Programme Management

Author

Listed:
  • David Williams
  • Tim Parr

Abstract

Consider for a moment these recent business trends: increasing merger and acquisition activity a greater number of strategic alliances, even between competitors blurring of lines between industries and regions emerging power of the individual in the war for talent industry shake-ups due to regulatory pressures increasingly complex customer needs shorter and shorter product lifecycles continued integration of technology and business increasing pressure on senior executives to deliver. These trends mean that today’s organisations are spending more money, more often and on bigger programmes. You have probably had some level of involvement in these initiatives, perhaps as a project manager or as a recipient of the change. However, greater experience with change may not always necessarily mean that you are better able to deal with it and deliver maximum benefits.

Suggested Citation

  • David Williams & Tim Parr, 2004. "Building a communications capability," Palgrave Macmillan Books, in: Enterprise Programme Management, chapter 14, pages 190-219, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-0-230-51470-6_14
    DOI: 10.1057/9780230514706_14
    as

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