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Analysis — Filling the Gaps and Stretching the Data

In: Competitive Intelligence

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  • Chris West

Abstract

Unlike market research, the analytical process in competitive intelligence is not something that begins once data collection has ceased. To obtain the best intelligence, analysis and data collection should run hand in hand until a satisfactory result has been achieved or until it is evident that no further progress can be made. Competitive intelligence analysis is used for two purposes: Filling gaps in the data yielded by an intelligence-gathering programme Drawing conclusions from the data that extend the understanding of competitors’ actions and plans

Suggested Citation

  • Chris West, 2001. "Analysis — Filling the Gaps and Stretching the Data," Palgrave Macmillan Books, in: Competitive Intelligence, chapter 10, pages 115-122, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51459-1_10
    DOI: 10.1057/9780230514591_10
    as

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