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Beyond ‘Implementation’: Managing the Overall Agenda

In: From Local Champions To Global Masters

Author

Listed:
  • Paul Verdin
  • Nick Heck

Abstract

From local or multinational champion to global master is a long trajectory that requires tactful and thoughtful management. Rare are the companies that manage to become truly global in one big leap, whatever press reports or dramatic acquisition stories may make us believe. Witness Daimler (buying into the US through the acquisition of Chrysler), Whirlpool (buying into Europe through the Philips’ domestic appliances business), Pharmacia and Upjohn (merging) or Renault (taking a stake in Nissan in Japan), or even some of the dot com companies which quickly evaporated or ran into a series of troubles. Even when the benefits of internationalization have been well defined, the matching organizational structure constructed, and the temporary barriers and resistance have been avoided, internationalization requires more (see Figure S3.2 earlier in this section).

Suggested Citation

  • Paul Verdin & Nick Heck, 2001. "Beyond ‘Implementation’: Managing the Overall Agenda," Palgrave Macmillan Books, in: From Local Champions To Global Masters, chapter 0, pages 158-179, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51432-4_7
    DOI: 10.1057/9780230514324_7
    as

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