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On Entry Modes into Foreign Markets

In: From Local Champions To Global Masters

Author

Listed:
  • Paul Verdin
  • Nick Heck

Abstract

So you want to enter foreign markets. How do you do this? You set up a sales office, build a plant, look for a local partner to franchise your concept to, or you look for a local player to buy, or a combination of any of the above. Relander, CEO of Sonera, was clearly thinking in terms of entry modes when he said: Sonera’s internationalization involved seeking partners, corporate acquisitions, establishing joint-ventures, making agreements and creating global service business activities.

Suggested Citation

  • Paul Verdin & Nick Heck, 2001. "On Entry Modes into Foreign Markets," Palgrave Macmillan Books, in: From Local Champions To Global Masters, chapter 0, pages 107-117, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51432-4_4
    DOI: 10.1057/9780230514324_4
    as

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