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The Conelearn Framework

In: From Local Champions To Global Masters

Author

Listed:
  • Paul Verdin
  • Nick Heck

Abstract

Notwithstanding the many questions and remarks raised in Chapter 1 on the popular internationalization motives and impulses, there are several good reasons to internationalize, and various ways you can take advantage of it. We do not aim to promote undue scepticism about internationalization, or to scare you with examples of unqualified failures or internationalization horror stories. The vast majority of the companies we ran into in our research did manage to profit from their internationalization one way or the other, although often not to the extent or in the way expected. The aim of this chapter is to understand in what way(s) one can expect to realize real benefits.

Suggested Citation

  • Paul Verdin & Nick Heck, 2001. "The Conelearn Framework," Palgrave Macmillan Books, in: From Local Champions To Global Masters, chapter 0, pages 57-102, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51432-4_3
    DOI: 10.1057/9780230514324_3
    as

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