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Cultural Sport Business: The Games Must Go On

In: The Sport Business Future

Author

Listed:
  • Aaron Smith
  • Hans Westerbeek

Abstract

This chapter is about the macro perspective of culture. In this chapter we look at sport business from the perspective of globalisation and internationalisation, the ‘big picture’, the mega-tribes, or (in the words of Samuel Huntington) at the level of civilisations. Culture, as accepted shared behaviour, mostly intended to solve common human problems, involves answering questions such as ‘Who are we?’, ‘What should we be doing?’, and ‘Are we doing it?’ It is widely accepted that universal human problems exist but that solutions to these problems can be local: hence cultural diversity in sport.

Suggested Citation

  • Aaron Smith & Hans Westerbeek, 2004. "Cultural Sport Business: The Games Must Go On," Palgrave Macmillan Books, in: The Sport Business Future, chapter 0, pages 154-182, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51369-3_9
    DOI: 10.1057/9780230513693_9
    as

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