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Corporate Sport Citizenship: Tigers and Sharks

In: The Sport Business Future

Author

Listed:
  • Aaron Smith
  • Hans Westerbeek

Abstract

Citizenship implies community, and ‘community’ simply is about cooperation between people who vary in their ability, needs and views of the world. We could call it cultural diversity. Before any business activity, in the modern interpretation of the word, took place, there was only community. Social capital (the productive value of all citizens) was used to sustain the community.

Suggested Citation

  • Aaron Smith & Hans Westerbeek, 2004. "Corporate Sport Citizenship: Tigers and Sharks," Palgrave Macmillan Books, in: The Sport Business Future, chapter 0, pages 110-128, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51369-3_7
    DOI: 10.1057/9780230513693_7
    as

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