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Global Advantage: Theory and Practice

In: Supermarket Wars

Author

Listed:
  • Andrew Seth
  • Geoffrey Randall

Abstract

We live in an increasingly international world, so the surprise is not that retailers should go international, but that they took so long to do so. In one sense, of course, they have operated internationally for ever, since they have always bought their goods from around the world — though that has also increased in recent years. In ideas, too, they have for many years been willing to borrow from successful retailers in other countries: European retailers copied the self-service idea from the USA, for example. In other senses, they have lagged behind manufacturers, some of whom have been establishing their presence abroad for over a century.

Suggested Citation

  • Andrew Seth & Geoffrey Randall, 2005. "Global Advantage: Theory and Practice," Palgrave Macmillan Books, in: Supermarket Wars, chapter 8, pages 114-118, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51342-6_9
    DOI: 10.1057/9780230513426_9
    as

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