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Introduction

In: Structured Creativity

Author

Listed:
  • Tim Sauber
  • Hugo Tschirky

Abstract

Innovation, understood as the first successful commercialization of something new, is considered beyond controversy as a key for competitive advantage and the long term success of a company (1998: 246). This significance of innovation was recently analyzed in a quantitative survey in practice by Haapaniemi (2002: 1): ‘CEOs feel that innovation is critical to achieving competitive advantage … More than 50 per cent of respondents said innovation is one of the five most important factors in building competitive advantage, and more than 10 per cent said it is the single most important factor. Executives in communication and high-tech industries, and those at companies with international operations, considered innovation especially important’ (see Figure 1.1).

Suggested Citation

  • Tim Sauber & Hugo Tschirky, 2006. "Introduction," Palgrave Macmillan Books, in: Structured Creativity, chapter 1, pages 1-11, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51324-2_1
    DOI: 10.1057/9780230513242_1
    as

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