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Wake-up Call for General Management: It’s Technology Time

Author

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  • Hugo Tschirky

Abstract

Coping with technological change affects not only R&D and production but also the entire enterprise. Nevertheless, a comparison of general management theory and the practice of solving a technology management related problem, at present, reveals a critical gap between management theory and technological reality. Therefore, on one hand, closing this ‘technology gap’ in general management literature has become a research issue of considerable concern. On the other, analysing Europe’s weak innovation performance, creating technology and innovation awareness in enterprise management at all management levels appears to be equally important. Chapter 2 ‘Bringing Technology to the Boardroom: What Does It Mean?’ addresses this necessity.

Suggested Citation

  • Hugo Tschirky, 2004. "Wake-up Call for General Management: It’s Technology Time," Palgrave Macmillan Books,, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51277-1_1
    DOI: 10.1057/9780230512771_1
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