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Overcoming the underdog mentality

In: Inspire to Innovate

Author

Listed:
  • Arnoud Meyer

    (INSEAD)

  • Sam Garg

    (INSEAD)

Abstract

Up to this point, we have covered a few topics that are generic to innovation but which require special attention in Asia. We provided examples of organizational change. We discussed some specific ideas related to markets and the marketing of Asian innovations. We gave inspirational case studies on how to mobilize the resources needed for innovation. And in Chapter 7 we examined how to make a profit from innovation efforts.

Suggested Citation

  • Arnoud Meyer & Sam Garg, 2005. "Overcoming the underdog mentality," Palgrave Macmillan Books, in: Inspire to Innovate, chapter 8, pages 117-130, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51206-1_8
    DOI: 10.1057/9780230512061_8
    as

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