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Marketing in Peru

In: Marketing in the Emerging Markets of Latin America

Author

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  • Marin Marinov

Abstract

Map 5 Peru Source: www.cia.gov /cia/publications/factbook/geos/pe.html. Peru is the birthplace of many civilizations and the Latin American country with the richest historical past. There is evidence that nomadic hunters inhabited the land in 20000 BC. The development of agriculture began in 3000 BC with the cultivation of cotton, chili peppers, beans and squashes, and archaeological findings show that pottery, weaving, fishing and horticulture were well-advanced. The peoples of Moche and Nazca left enigmatic proof of their existence in the form of massive pyramids and the giant Nazca Lines. The indigenous Wari people were militarily strong and conquered and subdued other peoples living in present-day Peru. Subsequently the Chimu, Chachapoyas, Chanka and Cuzco formed independent kingdoms.

Suggested Citation

  • Marin Marinov, 2005. "Marketing in Peru," Palgrave Macmillan Books, in: Marketing in the Emerging Markets of Latin America, chapter 6, pages 148-164, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51185-9_6
    DOI: 10.1057/9780230511859_6
    as

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