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Marketing in Chile

In: Marketing in the Emerging Markets of Latin America

Author

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  • Marin Marinov

Abstract

Map 3 Chile Source: www.joeskitchen.com /chile/facts/map.htm. Historical evidence suggests that the first inhabitants of what is now Chile date back some 10000 years. These were migrating Indian tribes who settled in the Andean valleys and along the coast of the Southern Pacific Ocean. The Inca Empire gradually extended its territory to northern Chile and the dominant Indian group, the Araucanians, fell subject to the Incas.

Suggested Citation

  • Marin Marinov, 2005. "Marketing in Chile," Palgrave Macmillan Books, in: Marketing in the Emerging Markets of Latin America, chapter 4, pages 108-127, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51185-9_4
    DOI: 10.1057/9780230511859_4
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