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Introduction: The Latin American Context

In: Marketing in the Emerging Markets of Latin America

Author

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  • Marin Marinov

Abstract

Map 1 Latin American Source: www.fsmitha.com /h2/map17-1a.html. Most of the foundations of the contemporary Latin American countries were laid by the ancient Indian civilizations. Some of them — such as the Incas of Peru, the Mayas of Guatemala and southern Mexico and the Aztecs of Mexico — had advanced social, scientific and economic organizations.

Suggested Citation

  • Marin Marinov, 2005. "Introduction: The Latin American Context," Palgrave Macmillan Books, in: Marketing in the Emerging Markets of Latin America, chapter 1, pages 1-37, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51185-9_1
    DOI: 10.1057/9780230511859_1
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