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The Mobile Marketplace in 2007 – A Future Free of Surprises

In: Beyond Mobile

Author

Listed:
  • Mats Lindgren
  • Jörgen Jedbratt
  • Erika Svensson

Abstract

One of the important questions when we come to think about the mobile marketplace and people in general is this: can anything in the future be free of surprises? The obvious answer would seem to be negative. Nonetheless, we are going to attempt to make some relatively safe assumptions up to 2005–07, and then briefly analyze the repercussions on a number of different media. First, let us look at the basic methodology.

Suggested Citation

  • Mats Lindgren & Jörgen Jedbratt & Erika Svensson, 2002. "The Mobile Marketplace in 2007 – A Future Free of Surprises," Palgrave Macmillan Books, in: Beyond Mobile, chapter 0, pages 199-223, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51161-3_11
    DOI: 10.1057/9780230511613_11
    as

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