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Corporate social responsibility — the new moral code for doing business?

In: Strategic Reputation Risk Management

Author

Listed:
  • Judy Larkin

Abstract

Is achieving a balance between meeting financial objectives, delivering environmental quality and social justice just another anti-business fad foisted on unsuspecting business leaders by ever inventive NGOs, or does corporate social responsibility punch in the heavyweight league of reputation risk management? The business jargon generators have been working overtime. CSR (corporate social responsibility), CC (corporate citizenship), TBL (triple bottom line), BSC (balanced score card), BE (business ethics), SEE (social, ethical and environmental), EQ (environmental quality), SJ (social justice), SRI (socially responsible investment), HR (human rights) are just some of the acronyms in use to capture today’s view of responsible business.

Suggested Citation

  • Judy Larkin, 2003. "Corporate social responsibility — the new moral code for doing business?," Palgrave Macmillan Books, in: Strategic Reputation Risk Management, chapter 0, pages 206-270, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51141-5_6
    DOI: 10.1057/9780230511415_6
    as

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