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Theoretical Framework

In: Levels of Corporate Globalization

Author

Listed:
  • Petra Kuchinka

    (Johannes Kepler University)

Abstract

The literature review that follows is undertaken in the two global research areas of this work, customer-relationship management (see for example Sheth and Parvatiyar, 2000; Wilson, Speare and Reese, 2002) and corporate globalization (for example Bartlett and Ghoshal, 1989; Ghoshal, 1987; Hamel and Prahalad, 1985; Heenan and Perlmutter, 1979; Levitt, 1983), including measurement approaches and corporate financial performance, to derive issues and implications for the immediate research area, namely global customer management (cf. Birkinshaw, Toulan and Arnold, 2001; Montgomery and Yip, 2000; Wilson et al., 2001). These are knit together to enable the development of a measurement scale as an operationalization of the selection criteria for the degree of corporate globalization. The research issues (that is, the hypotheses) regarding the degree of corporate globalization are presented at the end of this chapter as a result of the integration process of the literature.

Suggested Citation

  • Petra Kuchinka, 2004. "Theoretical Framework," Palgrave Macmillan Books, in: Levels of Corporate Globalization, chapter 2, pages 15-64, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51131-6_2
    DOI: 10.1057/9780230511316_2
    as

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