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Globalization and the Potential for Social Marketing in Developing Countries

In: Consumption, Globalization and Development

Author

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  • Jeffrey James

    (Tilburg University)

Abstract

Previous chapters have argued that the rapid recent growth of the mass-media and advertising in developing countries is occurring in a context where the market mechanism provides few if any sanctions against misinformation about products supplied overwhelmingly by the developed countries. Under these circumstances we further suggested that globalization raises the possibility of substantial welfare losses among consumers in developing countries, especially those with little or no access to countervailing sources of information. As the Human Development Report of 1998 has put it, ‘The information revolution, the media revolution and the spectacular rise of advertising in developing countries have all brought great imbalances in information to consumers’ (p. 65, emphasis added).

Suggested Citation

  • Jeffrey James, 2000. "Globalization and the Potential for Social Marketing in Developing Countries," Palgrave Macmillan Books, in: Consumption, Globalization and Development, chapter 8, pages 131-139, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51095-1_8
    DOI: 10.1057/9780230510951_8
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    Cited by:

    1. Gebreselassie, Andinet Worku, 2019. "On communicating about taboo social issues in least developed countries : The case of Ethiopia," Other publications TiSEM bb35ee74-fdd7-4220-af92-5, Tilburg University, School of Economics and Management.

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